The Alchemist's Dream Discovered on the Web
The Alchemist's Dream Discovered on the WebBy Stephen BucaroTwo hundred years ago, the alchemists dreamed aboutfinding something that they could turn into gold. Todaythat something has been discovered on the Web. It'straffic. Every marketer knows that sales is a numbersgame. The more eyes you put your offer in front of, themore sales you make. But how do you get traffic?On the Web there is one thing that draws people like mothsto a bug zapper. It's free information. The juciest freeinformation is that which can be downloaded. When youdownload information, you don't have to worry about itmoving or disappearing like what frequently happens on theWeb. You don't have to be online to read the information.You take possession of it.Writing your own ebook to offer as a free download willdraw considerable traffic to your Web site. But I'm nottalking about writing an ebook, and I'm not talking about"considerable" traffic. I'm talking about an explosion oftraffic.There are thousands of ebooks available on the web thatgive you free distribution rights. I propose that youcreate a free ebook directory.How does a free ebook directory turn traffic into gold?Here are just a few ideas:1. Sell affiliate products or services.2. Sell general advertising.3. Publish a newsletter.4. Sell ebook promotion.Here's how to create your ebook directory:- Put an ebook submission form on your Web site. Ebookpublishers will provide information about their ebook andthe URL to download the ebook. You don't really need aCGI form. You can use an email submission form. (see"Submit Forms Without CGI" in the bucarotechelp.com WebDesign section.) This means you can put your directory ona free host.- Don't host any ebooks on your website. When a publishersubmits an ebook URL, you should download a copy. Makesure the download URL works and that the ebook is not justadvertising, a scam, or worse yet - pornography. You haveto accept a certain amount of advertising in an ebook.After all, that's the purpose of offering a free ebook.- You don't really need a database. Create a section ofyour Web site for each "category" of ebook. Cut and pastethe information you are sent into a page in theappropriate category section. Put only five ebookdescriptions per page. Link the pages of each categorytogether.- The reason you put only five ebook descriptions per pageis because on each page you will also put affiliateadvertising or general advertising. As visitors browsethrough the free ebook directory pages, you want topresent a good amount of advertising to them.- Use the front page of your Web site to feature ebooksfrom publishers who are willing to pay $10 per month forthat extra service. If many publishers inquire aboutfeaturing their ebook, you can devise other specialfeature methods, such as search engine positioning.Free ebook publishers are always looking for directoriesto submit their ebooks to. The more ebooks you havelisted, the more traffic you will receive. It's a verysymbiontic relationship. This is a Web business you canstart with very little risk. You can start with a free Webhost, get free hit counters, and a free search engine.Yet, the potential income from a free ebook directorycould be considerable.Only a few good ebook directories exist on the Web. Beloware examples of good ebook directories:http://www.ebookdirectory.comhttp://www.ebookpalace.comhttp://free-ebooks.net----------------------------------------------------------Resource Box:Copyright(C)2002 Bucaro TecHelp. To learn how to maintainyour computer and use it more effectively to design a Website and make money on the Web visithttp://bucarotechelp.comTo subscribe to Bucaro TecHelp Newsletter Send a blankemail to bucarotechelp-subscribe@...----------------------------------------------------------


Lead Capture and Autoresponders
Lead Capture and Autorespondersby K Hicks, copyright 2002.So you're starting your own online business? That's great!Or maybe you're joining an affiliate program that promisesyou $50,000 by next Tuesday. Well, that's good too, howeverunrealistic it may be. You've made the decision to be theboss of you, and now you've got to go forth and produce.There are so many things that you can do to ensure thatyour business will be up and running in record time. Forthis article, we will focus on two of the most importantthings you can do, which are to set up lead capture and anautoresponder series.Lead capture is any way by which you can capture the personvisiting your website. Usually this is a accomplished by aweb form, although another way to capture a lead is throughemail, having your prospect send a blank email to yourautoresponder email address.Which brings me to the second big word v autoresponder. Anautoresponder is a simple lead database and mailing programthat will send a series of emails to anyone who subscribesto it. So when used with a lead capture form, it is a verypowerful way for you to stay in touch with your prospects,and keep your message fresh in their minds.What's a good example of a lead capture form? Well, checkout my website, http://www.vpwn.com and look towards thebottom of the page. That lead capture form is tied to anautoresponder that automatically sends out messages. Andthrough the beauty of modern technology, all of this istotally automated! Now, setting it up can be tricky,especially if you are using a more difficult program.However, once you spend a couple of hours gettingeverything perfect, you won't have to worry about it again!But, where can you get a lead capture form andautoresponder? That's easy. They're just about everywhereon the net. Many are included with pay subscriptions tosafelists or other marketing tool packages. Others are freewith the understanding that every message you send out willhave an advertisement in it. Two that I've used areSendFree (a free one) and Your Net Source. Your Net Sourceis one of those paid package deals, but I love it because Iget unlimited autoresponders (with an interface that's easyto use) and all kinds of other great marketing goodies,like bulk mailer service, 5000 leads a month, and muchmore. The URLs for more info areSendfree: http://www.sendfree.comYour Net Source:http://www.yournetsource.com/members/hicksk/home.htmBoth of these programs have an option that will generate thecode for the lead capture web form, so you can copy andpaste it into the HTML code for your website.Now hold on a second, K, you say. I have an affiliateprogram that does all that for me. I don't have to worryabout that lead capture or autoresponder nonsense.Oh contraire. I fell prey to that once myself. Theaffiliate program I was marketing had a lead capture siteand an autoresponder setup with it. Just for grins, Isigned myself up at my own site. I got the first message,great. It was interesting, although definitely not the adcopy I would have used. But then the next message came. Andcame. And came. And came. And came. I think I got 6 copiestotal of the same message. I had to ask myself, gee, if Iwere a prospect and I signed up on this webpage wantingmore information about this business opportunity, would Ithink a) what kind of crazy program is this that sends me 6of the same message in one day? I can't have my mailboxfill up with this junk, or b) wow, what a great operationthis is, I think I'll join this opportunity now! ???? Idetermined that a) would in fact, be the appropriateresponse, so I vowed never to trust a company-controlledautoresponder again. Not to mention the lead capture sitewent down for more than two weeks. That's not to knock thecompany, these things will happen, especially when it's anew company. However, you should always have total controlover your own lead capture site and autoresponder.And that's a good thing, too, because you can put your ownpersonal touch to it. People feel more comfortable withsomeone they can relate to, or in my case, at least laughat. It is easier to write me now that you know I'm a realperson with an underdeveloped sense of humor, for example.And on my customizable lead capture site, I can advertisemy banners, so that even if the prospect doesn't sign upfor my autoresponder, they will at least have served apurpose in having my banner displayed on a banner exchangeI'm set up with.So just how do I get people to willingly give me theirprecious personal information? Well, that's simple. Offersomething FREE! FREE, the golden word. FREE is one of themost powerful marketing terms, responsible for thousands ofemails being opened, because that small word is in theheadline. I offer FREE ebooks and marketing tools on mywebsite. How did I get these? Well, some of it was fromother FREE sites! I give my information and get FREE stuff!Some of it came with programs I've joined, some of it I'vepaid for outright. Have you noticed how I've capitalizedFREE every time? It's hypnotic, isn't it? That's how peoplesee the word anyway. Now do you understand the power ofFREE?So those are the basic ins and outs of why it is absolutelycrucial to have your own lead capture site andautoresponder. Here are some other sites you can go to geta free website and hosting, if you don't already have awebsite setup:Free website templates: http://freesitetemplates.com/Free website hosting: http://www.netfirms.comSo here's what to do to get setup with a handy-dandy leadcapture and autoresponder without any out-of-pocketexpense: Sign up with a free autoresponder and set it upwith your information and messages. Be sure to generate thelead capture form HTML. Get a free website template,customize it with your information, ensuring to copy in thehtml code for your lead capture form. Set up a freesubdomain with free hosting. Upload your website files to thehosting server, and voila! You have a lead capture form setup that is linked to an autoresponder. Of course, as youget more seasoned and have a little more money to spend,it's a good idea to get an ad-free autoresponder, and yourown personal domain v it just looks more professional andyou won't lose anyone to an ad in your message.About the Author:K Hicks is a home-based business entrepreneur and editor ofNewbie Ebiz Education Ezine v Neee!, a marketing ezinethat's both educational and fun. Every issue offers onlinebusiness marketing tips and a free ebook! For moreinformation or to subscribe, visithttp://www.vpwn.com/neee.html---------------------------------Do you Yahoo!?Yahoo! Mail Plus - Powerful. Affordable. Sign up now[Non-text portions of this message have been removed]


3 Hot Traffic Generation Strategies!
3 Hot Traffic Generation Strategies!by Larry Dotson1) Make It WorthwhileMake your web site worth revisiting. Give yourvisitors original content, free e-books, informationweb site links, free useful software, etc. Forexample, if thousands of other web sites are pro-moting the same free e-book and that's what you'repromoting too, people are likely to have alreadydownloaded it and won't visit your web site.2) Make People TalkTell your customers if they refer four customers toyour web site, they will receive a full rebate of theirpurchase price. This will turn one sale into three sales.You could also offer them other things in return forreferrals like free e-books, free software, coupons,discounts, etc.3) Make Strategic DealsFind a strategic business partner. Look for some-one who has the same objective as you. You canshare marketing information, trade ads, sell packagedeals, etc. You can find them in search engines,e-zines, message boards, newspapers, yellow pages,magazines and offline gatherings.----10,000 Sales-Producing Words And Phrases! Justvisit: http://www.ldpublishing.com